Locating Books  [help] Library of Congress Classification MaagNet Online Catalog OhioLINK Central Catalog Locating Articles  [help] Databases, Indexes and Abstracts Journals/Periodicals Dictionaries and Encyclopedias Directories Web Sites YSU Course Resources Academic Departments Libraries Associations

Dictionaries and Encyclopedias
 
 

TITLE	LOCATION	LOCATION BROWSE
Companion Encyclopedia of Marketing	Ref. HF 5415 .C547353 1995	Browse HF 5415
The Dartnell Marketing Manager's Handbook	Ref. HF 5415.13 .D33 1994	Browse HF 5415
The Marketing Glossary: Key Terms, Concepts, and Applications in Marketing Management, Advertising, Sales Promotion, Public Relations, Direct Marketing, Market Research, Sales	Ref. HF 5415 .C5414 1992	Browse HF 5415
The Handbook of International Direct Marketing: The Essential Directory and Country-by Country Guide to this Fast-Moving, Competitive Market	Ref. HF 5415.126 H36 1995	Browse HF 5415

 

Directories  (these represent a sampling of what is available)
 
 

TITLE	LOCATION	LOCATION BROWSE
American Business Disc	Reference Room CD-ROM
The American Marketing Association International Member and Marketing Services Guide	Ref. HF 5410 A46a	Browse HF 5410
Broadcasting & Cable Yearbook. (Vols. 1-2)	Ref. HE 8689.B77	Browse HF 8689
The Leo Burnett Worldwide Advertising and Media Fact Book.	Ref. HF 5826.5 L46 1994	Browse HF 5826
Standard Directory of Advertising Agencies	Ref. HF 5805.S72	Browse HF5805
Standard Directory of Advertisers (Vols. 1-2)	Ref. HF 5805.S7	Browse HF 5805

 

Databases, Indexes and Abstracts  (these represent a sampling of what is available)
 

Full-text articles available online	Remote access available
Print source

TITLE & LOCATION	DESCRIPTION	AVAILABILITY	ACCESS
ABI/Inform	Provides in-depth coverage of business conditions, trends, corporate strategies and tactics, management techniques, competitive and product information, and a wide variety of other topics.  .	1971-present
Accounting and Tax Index  Ref. Z7164.C81 A224	Provides citations to a comprehensive range of accounting and taxation articles.	1992-present	Check MaagNet and/or OhioLINK Central Catalog for Journal Title(s) Indexed
Business and Industry	A broad-based business information database which includes coverage of U.S. and international business publications. This database focuses on facts, figures, key events, market information and intellectual property information.	mid-1994 to present
Business Periodicals Index Ref. Z7164.C81 B97	A cumulative index to business periodicals.	v.1 Jan. 1958 - present (Most recent 3 years are located on the index tables)	Check MaagNet and/or OhioLINK Central Catalog for Journal Title(s) Indexed
CCH Internet Tax Research (password required)	A comprehensive tax research library.  Includes the most current primary source materials, cases, explanations, news and more.  Full-text of the Internal Revenue Code and Standard Federal Income Tax Reporter, etc.	Current; Archival information dependent upon publication.
FIS (Financial Information Services) Online	An online subscription service that provides fully searchable data on more than 10,000 NYSE, AMEX and Nasdaq exchange companies, including all SEC (EDGAR®) filings. All financials are "as reported."  Updated weekly	1989-present
Lexis-Nexis Academic Universe	Comprehensive, primarily full-text source of news, business, legal, and reference information. Some health topics are also covered. Categories include: Top News, General News, Company News, Company Financial Information, Legal Reviews, Federal Case Law and U.S. Code, Constitution, & Court Rules and many others.
STAT-USA	U.S. Government database that contains current economic and trade information, such as:  business statistics, economic indicators, foreign trade, monetary statistics, national       income, price and productivity statistics, regional economic statistics, summaries of current economic conditions, U.S. treasury auction results, and employment statistics.
Statistical Universe	Indexes, abstracts and provides some full-text materials to U.S. and International Statistical Publications.

 

Journals/Periodicals
 

TITLE	LOCATION	AVAILABILITY
Economics, Business and Management  [HELP]	OhioLINK Electronic Journal Center	Check individual titles
Academy of Marketing Science. Journal	PER. HF5415.A319 Micro film x 1066	V17(1989) TO DATE V1(1973)-V16(1988)
Advertising Age	Current Periodicals (until micro film received) Micro film x 197	V21(1950) TO DATE
Industrial Marketing Management	OhioLINK Electronic Journal Center	Jan. 1995 - present
International Journal of Research in Marketing	OhioLINK Electronic Journal Center	May 1995 - present
Journal of Advertising	HF 5801 .J59 Micro film x 731	V6(1977) TO DATE V1(1972)-V5(1976)
Journal of Advertising Research	HF5801 .J6 Micro film x 695	V12(1972) TO DATE V1(1960)-V11(1971)
The Journal of Business & Industrial Marketing	HF 5415.1263 .J68	V9(1994) TO DATE
The Journal of Consumer Marketing	HF 5410. J67	V11 (1994) TO DATE
Journal of Marketing	HF 5415.A2 J6  Micro film x769	V14(1949/50) TO DATE V 1 (1936/37)-V13(1948/49)
JME. Journal of Marketing Education	HF 5415 .J7	V2(1980) TO DATE
JMR. Journal of Marketing Research	HF5415.2 .J66 Micro film x 211	V1(1964) TO DATE
Marketing Letters	OhioLINK Electronic Journal Center	Jan. 1996 - present
Marketing News	Current Periodicals (until micro film received) Micro film x 1186	V1(1967)TO DATE

 

Web Sites Ad Age Dataplace Advertising World American Demographics The Internet's Marketing Virtual Library The Internet Public Library: Marketing and Advertising Marketing and Research - Online

YSU Course Resources

Academic Departments Williamson College of Business Administration: Marketing Department

Libraries

Associations American Marketing Association Associations Unlimited - The Gale Group International Advertising Association Marketing Research Assocation