| Dictionaries, Encyclopedias and Handbooks |
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Companion Encyclopedia of Marketing Ref. HF 5415 C547353 1995
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- An encyclopedia containing information about aspects of marketing such as the history and origin of marketing,
marketing theory, and modern practice.
- Browse HF 5415
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Dartnell Marketing Manager's Handbook Ref. HF 5415.13 .D33 1994
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- A book which discusses theoretical and practical issues in marketing. Topics such as management issues, market research,
promotion, and global marketing are included in this handbook.
- Browse HF 5415.13
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| Encyclopedia of Advertising Ref. HF 5803 .A38 2003
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- A three volume encyclopedia from the Advertising Age that focuses on the history of advertising and advertising campaigns.
- Browse HF 5803
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Market Share Reporter Ref. HF 5410 .M35
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- An encyclopedia like reference resource that provides an overview of companies, products, and services. A good resource
for company comparison and geographic statistics.
- Browse HF 5410
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| Rand McNally Commerical Atlas and Marketing Guide Annual Ref. Atlas G 1019 .R22
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- An annual atlas that has detailed demographic maps of the United States.
- Browse G 1019
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| SDRS Lifestyle Market Analyst Ready Ref. HF 5415.33 .U6 L54
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- A volume that has yearly "demographic, geographic, and lifestyle" information.
- Browse HF 5415
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| U.S. Market Trends and Forecasts Ready Ref. HF 5415.1 .U7
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- This edition has many graphical representations which present overviews and projections for almost 400 significant industries.
- Browse HF 5415
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| Directories |
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American Marketing Association International Member and Marketing Services Guide
Ref. HF 5410 .A46a
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- A guide from the American Marketing Association that lists member information of different marketing firms. The directory is
searchable alphabetically, vocationally, and geographically.
- Browse HF 5410
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| Broadcasting and Cable Yearbook Ref. HE 8689 .B77
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- A directory listing brief descriptions or individual radio, television, and cable stations and systems.
- Browse HE 8689
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D&B Principal International Businesses Ref. HF 54 .U5 P54
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- Searchable by geographic region, product classification, and alphabetically, this annual marketing directory lists over
50,000 businesses throughout the world.
- Browse HF 54
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Standard Directory of Advertisers Ref. HF 5805 .S7
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- A two volume book the describes approximately 25,000 companies with large national advertising budgets. The information
includes dollar amount spent as well as different types of advertising purchased.
- Browse HF 5805
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Standard Directory of Advertising Agencies Ref. HF 5805 .S72
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- "The Agency Redbook" which describes around 6,500 ad agencies across the country. Includes a geographic index of
agencies and a list of "who's where in advertising".
- Browse HF 5805
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| Standard Rate and Data Service Directories Ref. HF 5905
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- A series of books that provides information on advertising rates and marketing data for various media.
- Browse HF 5905
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Business Source Premier coverage varies by publication
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- Index, abstracts, and full text covering scholarly business journals on management, economics, finance, accounting, international business and much more. Includes or has links to full text.
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Business and Industry 1994 to present
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- Index and full-text of business news, facts, and events, from international trade publications, newspapers, business dailies, and newsletters. Includes or has links to full text.
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Academic Search Premier coverage varies by publication
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- Index, abstracts, and full text for many scholarly publications covering all academic areas of study. Includes or has links to full text.
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Mediamark Reporter CD-ROM Available in Reference Room.
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- A CD-Rom that has current market information on services and products. Dates vary.
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Business Periodicals Index Ref. Z 7164 .C81 B97 vol 1(Jan. 1958) to present.
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- A cumulative index to business periodicals.
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