Last updated January 3, 2005
Reference
Resources | Locating Books | Locating Articles | World
Wide Web Resources
Reference Resources
Use these sources for background
information or to get an understanding of major
concepts.
Encyclopedias and Handbooks
-
The Dartnell Marketing Manager's Handbook
Ref HF 5415 .13 .D33 1994
- Covers staffing, strategies, market research, planning, consumer and business markets, and global marketing.
- Browse HF 5415.13
- The Advertising Age Encyclopedia of Advertising
Ref HF 5803 .A38 2003
- A survey of advertising industry agencies, individuals, and issues worldwide.
- Browse HF 5803
- Encyclopedia of Major Marketing Campaigns
Ref HF 5837 .E53 2000
- Profiles of 500 notable advertising and marketing campaigns of the twentieth century. Arranged by company name
- Browse HF 5837
- The New PR Toolkit
Electronic Resource available through Safari Tech Books Online
- Strategies and tactics for using online communication tools, including e-mail, chat, and online newsletters.
- Handbook of Public Relations
HD 59 .H267 2001
- A reader coving the basic concepts that define public relations.
- Browse HD 59
Directories
- Broadcasting and Cable Yearbook
Ref HE 8689.B77
- Brief descriptions of individual radio and television systems as well as cable systems.
- Browse HE 8689
- Ohio News Media Directory
Ref Z 6952.O4 O48
- A listing of newspapers, magazines, television stations & radio stations statewide.
- Browse Z 6952
Locating Books
Search: MaagNet (the
online catalog)
- For search tips and information see Using
MaagNet.
-
Not sure of a topic? Here are a few Library of Congress
Subject Headings to get you started:
- Business -- Public Relations
- Industry -- Public Relations
- Industrial Publicity
- Publicity
- Press Releases
Browse: the
collections
Resources in Public Relations may be found throughout the
library: in the Reference Room, in the General and
Oversize Collections, in the Serials/Microforms area and in
Government Documents (see Building
Guide).
-
Use the following sections of the Library of
Congress Classes for Public Relations to browse the shelves
for books and periodicals. (For a listing of what the
initial letters of LC Classes stand for, see the Library
of Congress Classification Outline).
- HD 59 - 59.6 — Public Relations & Industrial Publicity
- HF 5410 - 5417.58 — Marketing
- HF 5801 - 6182 — Advertising
- Use the Superintendent of
Documents (SuDoc) classification to locate items in the
Government Documents Collection.
Search: the OhioLINK
Central Catalog [combined catalogs of OhioLINK member
libraries]
See Where
to Start to Find Books for additional resources.
Locating Articles
Search: Databases, Indexes and
Abstracts
- Use the resources listed below to find
references to journal articles. Search by keyword or
subject to find information on a topic.
- Alternately, use a Subject Cluster
Search to search several databases at one time.
This type of search isn't as refined as other database searches,
but will indicate which database would be a good candidate for further searching.
- Journal articles may be available electronically or on
the sixth floor of Maag Library. See
Where to
Start to Find Articles for an overview of how
to find articles.
Browse or search:
Electronic Journals
- The Electronic Journal Center
- The OhioLINK Electronic Journal Finder
- Browse or search the OhioLINK Electronic Journal Finder for a list of journals that may
be available electronically in the Electronic Journal Center or other databases. For example, do a search such as
Public Relations to find journals with those words in their titles.
Locate: the
Current Periodicals in Marketing or Communications for Maag Library
- Use this list to browse the Current Periodicals (arranged
by call number) on the sixth floor of Maag Library.
Databases, Indexes and Abstracts
 |
Selected full-text
articles available online.
(Requires Adobe Acrobat Reader) |
|
 |
Remote access
available.
Current YSU or OhioLINK students, faculty and staff only.
See Connecting
from Home for more information). |
|
 |
Print
source.
Available in library only. |
Public Relations-Specific Resources
- Business and Industry .
- B&I indexes more than 1,000 of the world’s most authoritative business publications, including trade and business
journals, industry newsletters, and a broad collection of regional, national and international newspapers.
Full text is provided for many articles.
- For assistance in searching, use online help or
Ask a Librarian.
-
Business Source Premier
On-campus access
Off campus access
.
- Business Source Premier indexes over 3200 periodicals and contains full text for over 2700 scholarly journals and
business periodicals covering management, economics, finance, accounting, international business, etc.
- For assistance in searching, use online help or
Ask a Librarian.
-
Regional Business News
On-campus access
Off campus access
.
- Regional Business News is a collection of full text newswires that incorporates news information from all over the world.
Information provided by these sources covers business, political, economic and other diverse, international news events. In
order to maintain the most current collection of news, this database contains the most recent 30 days of information from each
of these wire sources.
- For assistance in searching, use online help or
Ask a Librarian.
-
Communication & Mass Media Complete
On-campus access
Off campus access
.
- CMMC offers cover-to-cover indexing and abstracts for over 300 journals, and selected
coverage of over 100 more to create a research and reference resource in the communication and mass media fields.
- For assistance in searching, use online help or
Ask a Librarian.
Multidisciplinary Sources
-
Academic Search Premier
On-campus access
Off campus access
.
- Academic Search Premier indexes over 4300 periodicals and contains full text for over 3400 scholarly publications and
provides full text journal coverage for nearly all academic areas of study
- For assistance in searching, use online help or
Ask a Librarian.
World Wide Web Resources in Public Relations
- PR Newswire
- Breaking news from organizations around the world.
- All About Public Relations
- Articles for PR students and professionals, along with links to additional resources.
- O'Dwyer's PR Resources
- PR directories and news. Limited free access to directories.
- Public Relations Society of America and the Public Relations Student
Society of America
- Resources, news and job information for PR professionals and students.
Last updated January 3, 2005
