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Industry Research  

Christine Adams, Business Liaison Librarian
Maag Library, Reference Department
Phone: (330) 941-3680
Email: cmadams02@ysu.edu

Please send me a message or question in the meebo box. Let me know you're here and how useful this subject guide has been to you. I welcome all feedback and suggestions! Be sure to leave your contact information if I am unavailable.

 



 
Overview

Researching an industry can be an involved process requiring you to consult many types of resources. A suggested first course of action is to determine the relevant industry code(s) for the industry you are studying. These codes will help you to efficiently locate industry information within many sources. The types of information sources you will need to utilize may include, but are not limited to, the following: industry profiles or overviews, industry surveys, industry and market forecasts, statistical sources of economic information, financial ratios, rankings and market share, economic census information, U.S. Industry Quarterly Reviews, and articles in business journals or news sources. Learning about an industry is a multi-step process challenging you to analyze data from numerous and varied sources. This data can be pieced together to form a complete and informative picture of the industry you are exploring.

 


 
 
Industry Codes

In the United States, there are two primary numbering systems used to identify industries. Because several of the databases allow you to search by these codes, locating the relevant code can be very useful when researching an industry.

The SIC or Standard Industrial Classification is the older of the two systems. SIC numbers are gradually being phased out, but are still used in databases and some print sources. SIC codes have been traditionally used for U.S. industries.

The NAICS or North American Industrial Classification System is the newer of the two systems and is gradually being established as the standard classification system for industries in the United States, Canada and Mexico. It is revised every five years.

Industry codes can be located through print or online sources. The resources below will assist you in locating the code(s) for your industry:




 
Reference Room Resources

The sources listed below, located in Maag Library's Reference Room, are useful sources for industry research. Reference materials are for in-library use only.

  •  2008 U.S. Industry & Market Outlook: National Edition    REF HC101 .U55 2008
    Describes over 100 major U.S. industries and 500+ minor industries. Provides current and accurate estimates of the size of the largest manufacturing, retail, wholesale and services industries in the United States.

  • 2008 World Industry & Market Outlook    2008 EDITION ON ORDER

  • Business Rankings: Public and Private Businesses Ranked within Industry Category and State   REF HG4057 .A237 2007
    From Dun & Bradstreet, the top 25,000 U.S. public and private companies ranked by overall sales volume and number of employees, and also ranked by individual state and SIC code. Includes sections on understanding SIC codes, SIC code descriptions, and businesses ranked within industry category.

  • Business Rankings Annual   REF HG4050 .B88 2007 (one volume + 1989-2007 Cumulative Index)
    Nearly 5,000 relevant and timely rankings organized by industry. The "top ten" from each ranking appears in this volume, grouped under standard subject headings for easy browsing. Includes an Outline of Contents, SIC to NAICS Conversion Guide, and Bibliography of Sources.

  • Business Statistics of the United States: Patterns of Economic Change    REF HC101 .A13122 2006   2008 ON ORDER
    PART B: INDUSTRY PROFILES includes the chapters: Industry Definition and Structure; Product and Income by Industry; Employment, Hours, and Earnings by NAICS Industry; and Key Sector Statistics.

  • Career Guide to Industries   READY REFERENCE HF5382.5 .U5 C316 2006/2007 (Held at Reference Desk)
    Provides valuable information from an industry perspective for persons making career decisions. Topics covered include: Nature of the Industry, Working Conditions, Employment, Occupations in the Industry, Training and Advancement, Earnings, and Outlook. 2008-09 Edition available ONLINE.

  • Distressed US Industries in the Era of Globalization   REF HD2785 .R36 2007
    Presents analyses of several distressed industries in the U.S., including the steel, footwear, textile and apparel, paper and publishing, and automobile industries. It particularly focuses on the influence of the new era of globalization on these industries, as the authors argue that the transition to their current distressed states was triggered by the structural changes that resulted from globalization.

  • Encyclopedia of American Industries   REF HC102 .E53 (2 volumes)
    Provides detailed, comprehensive information on a wide range of industries in every realm of American business. Volume 1 provides separate coverage of 459 manufacturing industries. Volume 2 presents 545 essays covering the vast array of service and other non-manufacturing industries in the U.S. Combined, these two volumes provide individual essays on every industry recognized by the SIC system. Both volumes are arranged numerically by SIC code. Additionally, each entry includes the corresponding NAICS code(s).

  • Encyclopedia of Global Industries    REF HD2324 .E53 4th. ed 2007
    Presents a look at business sectors of global significance. Includes 125 articles in 23 chapters and offers thorough studies of some of the biggest and most frequently researched industry segments. All essays are focused and highly readable, and provide a wealth of relevant, current, factual data previously available only through a variety of diverse sources. All essays include standard category topics, including: Industry Snapshot, Organization & Structure, Background & Development, Current Conditions, Research & Technology, Work Force, Industry Leaders, Major Countries in the Industry, and Further Reading.


  • Market Share Reporter   REF HF5410 .M35 2006 (2 volumes)   2008 EDITION ON ORDER
    A compilation of market share reports from periodical literature. The 2006 edition provides market share information on domestic and international markets. It is still primarily arranged around the SIC system. Entries in MSR fall into four broad categories: Corporate Market Shares; Institutional Shares; Brand Market Shares; and Product, Commodity, Service, and Facility Shares.
    >>Look up your industry in the Table of Contents or Table of Topics.


  • Mergent's Industry Review   REF HG4961 .M68 2007:Feb.-Aug. AND Aug:2007-Feb:2008
    A comprehensive statistical reference containing key financial information, operating data, and ratios on approximately 4,000 companies. Arranged by industry, in 137 industry groups. Companies are listed according to industry goup and data includes: Comparative Statistics, Ranking Within Each Industry, and Growth Rates.



 
Industry Profiles & Surveys

In addition to the print Reference Room Resources listed above, various print and electronic resources available through Maag Library provide an overview of an industry's organization, operations, and financial information. Most of the resources listed below are business databases available for use to the students, faculty, and staff of Youngstown State University. To view a complete list of available databases, go to the Maag Library Home Page and click on Research Databases on the left side under Quick Links.

  • Business Source Complete     Off Campus Access     About Business Source     Business Source User Guide
    Datamonitor Industry Profiles: A library of 2000 market research reports. Typically 10-12 pages long, each Industry Profile contains market overview & size, market segmentation, competitive landscape, leading companies, forecasts, and definitions & key terms.
    Industry Forecasts from The Economist Intelligence Unit: Provide five-year forecasts for eight key industries, along with relevant background information. The eight industries are: Automotive; Consumer Goods; Energy and Electricity; Financial Services; Food, Beverages and Tobacco; Healthcare and Pharmaceuticals; Telecoms and Technology; and Travel and Tourism.
    >>For Datamonitor Industry Profiles and EIU Industry Forecasts, type industry term into search box and select Industry Profile from the Publication Type dropdown menu. Click on Search to retrieve a list of results.


  • Business Source Complete also provides electronic access to U.S. Industry Quarterly Review, which produces Industry Profiles (2002 to present) for the following industries: U.S. Economic Outlook, Chemicals, Construction, Electronic Components & Computers, Energy, Industrial Outlook, Information Services, Labor, Machinery & Equipment, Manufacturing & Mining, Manufacturing & Mining - Other Sectors, Metals, Paper & Packaging, Retail, Wholesale Trade, Services - Others, Telecommunication, Transportation & Logistics, and Transportation Equipment.

  • Industry and Firm Studies   HD31 .I55 2007 General Collection
    The chapters address a wide variety of issues concerning industry structure, policy toward business, and the strategic innovations and blunders of individual firms. Part I of the book contains a selection of industries, based on the assessment of reader demand and relevance to current events and policy issues. Each chapter provides historical background, summarizes key economic features, and emphasizes one or more important economic or policy issues as they relate to the industry. Part II contains chapters on individual firms, those that have made important innovations, experienced supernormal success, or failed unexpectedly.

  • Reference USA     Off Campus Access     Reference USA Help Section
    Create company lists for Major Industry Groups. Create a search form for SIC code, NAICS code, or Major Industry Group. You can narrow results geographically or by business size, as well as by other methods.

  • Standard & Poor's NetAdvantage      Off Campus Access     S&P NetAdvantage User Guide
    Standard & Poor's Industry Surveys: S&P provides online access to Industry Surveys for a wide variety of industries. Features in the surveys include: Current Environment, Industry Profile, How the Industry Operates, Key Industry Ratios and Statistics, plus more.
    >>Click on the Industries tab, then select an industry from the Industry Surveys dropdown menu. Click on the arrow to search. You may also choose an industry from the Sub-Industry Reviews dropdown menu. After reaching the industry survey, you can choose the HTML or PDF version on the left side of the screen. Check Archived Surveys dropdown menu for surveys from prior years.
    >>Industry Surveys from prior years are also available in print at Maag Library: Surveys from 1995 through 2005 are on Floor 3A at call number HC106.6 .S74.
    >>Other features accessible from the links on the left side of the screen: IPC Notes (Global Investment Policy Committee Notes), Industry in Focus, Stovall's Sector Watch, Economic Insight, Economic Brief, Economic Calendar, and Trends & Projections.


  • STAT-USA   THIS DATABASE AVAILABLE FOR USE IN REFERENCE ROOM ONLY; SEE REF DESK FOR PASSWORD.
    State of the Nation (SOTN) provides various financial and economic data from the federal government and other related entities. SOTN concerns itself with the United States' domestic economy. Information provided includes: General Economic Indicators; Housing and Construction; Employment; Manufacturing and Industry; Monetary Statistics; and Economic Policy. Manufacturing and Industry section includes: Retail Sales; Manufacturing, Trade, Inventories, and Sales; Industrial Production and Capacity Utilization; and Current Industry Reports.
    GLOBUS & NTDB provides Industry Sector Analysis Reports by country and by industry.

  • Value Line Research Center     Off Campus Access     Value Line Education     Sample Value Line Stock Page
    Value Line Investment Surveys: Full-page, individual stock reports (encapsulating a company's past performance, current status, and outlook) and industry reviews.
    >> Click on Standard Edition under Quick Index on left side of the screen. Click on Look Up Industry. Click on the Industry Report icon for the appropriate industry. Clicking on the industry term will lead you to a list of major companies involved in that industry.



 
Financial Ratios

Looking at the financial information for an industry provides insight into its financial operations. Often financial information is converted into ratios in order to provide a basis for comparison. Typically, for an industry, you will find different types of ratios. These are available from online resources like Standard & Poor's NetAdvantage (see link in previous section) as well as in print resources in the Reference Room of Maag Library. For more information concerning ratios, visit Maag Library's Financial & Industry Operating Ratios Subject Guide.

Examples of some of the ratios you will encounter include:

  • CURRENT RATIO : Current Assets divided by Current Liabilities. This ratio reveals the protection afforded short-term creditors in cash or near-cash assets. It shows the number of dollars of liquid assets available to cover each dollar of current debt. The larger the ratio the greater the liquidity. (From Industry Norms and Key Business Ratios)

  • QUICK RATIO : Cash plus Accounts Receivable divided by Current Liabilities. This ratio measures the degree to which current assets cover current liabilities. The higher the ratio the more assurance exists that the retirement of current liabilites can be made. (From Industry Norms and Key Business Ratios)

  • INVENTORY TURNOVER : A measurement of the liquidity of inventory computed by dividing the Cost of Goods Sold by the Average Inventory. The result shows the number of times that the average inventory can be converted into receivables or cash. Typically, the higher the turnover rate, the more likely profits will be higher. (From Almanac of Business and Industrial Financial Ratios)

  • RECEIVABLES TURNOVER: Obtained by dividing Sales Average by Net Receivables. This ratio measures the liquidity of accounts receivable. It indicates the average collection period throughout the year. (From Almanac of Business and Industrial Financial Ratios)

The books listed below contain the financial ratios calculated for various industries. If you have questions about what the ratios mean, check the introduction to each volume to find a description of the different ratios and how they are calculated.

  • Almanac of Business and Industrial Financial Ratios: 2008 Edition / Troy's
    READY REF HF5681.R25 A45 2008 (Held at Reference Desk)
    Provides a precise benchmark for evaluating an individual company's financial performance. The performance data is derived from the latest available IRS figures on U.S. and international companies, and tracks 50 operating and financial factors in nearly 200 industries. Covers all of North America using NAICS data.
    Previous issues (1992 through 2007) can be found in the General Collection OVERSIZE HF5681 .R25 A45 (Floor 3A).

  • Industry Norms & Key Business Ratios: Statistics on Over 800 Lines of Business / Dun & Bradstreet
    READY REF HF5681 .R25 I53 2005/2006 (Held at Reference Desk)
    Calculations of the Industry Norms; Calculation of the 14 Key Business Ratios; Industry Norms for Financial Analysis; and Applications by Functional Areas. Made possible through over one million financial statements in the D&B Financial Information Base. This file consists of U.S. corporations, partnerships and proprietorships both public and privately owned, in all size ranges, and includes over 800 different lines of business as defined by the U.S. SIC code numbers.
    Previous issues (1982/1983 through 2004/2005) can be found in the Reference Room REF HF5681 .R25 I53.

  • RMA Annual Statement Studies: Financial Ratio Benchmarks 2007-2008 / Risk Management Association
    READY REF HF5681.B2 R6 2007/2008 (Held at Reference Desk)
    The industry standard for comparison financial data. Features data for over 710 industries derived directly from more than 190,000 statements of financial institutions' borrowers and prospects.
    Previous issues (1974 through 2006/2007) can be found in the General Collection HF5681 .B2 R6 (Floor 3A).



 
Government Sources of Industry Information

The U.S. government produces an abundant amount of industry information. Agencies such as the U.S. Census Bureau (the largest single U.S. government agency producing business data), the Bureau of Economic Analysis, the Internal Revenue Service, the Federal Communications Commission, the Bureau of Labor Statistics, the Environmental Protection Agency, and more, all produce industry data that may be useful in your research.

The Economic Census is conducted every five years and is a detailed representation of the U.S. economy, both on the national and state level. It includes statistics for retail & wholesale trade, service & construction industries, manufactures, mineral industries, transportation, communications, utilities, and financial, insurance and real estate industries.

U.S. Census Bureau Reports:

  • 2002 Economic Census
    The Economic Census profiles American business every 5 years, from the national to the local level. 2007 Economic Census forms were sent to more than 4 million businesses in November and December 2007, asking for information about business activity during calendar 2007. The forms were due back February 12, 2008. Results will be published during 2009 and 2010.
    >>See Maag Library's 2002 Economic Census Subject Guide for more information.
    U.S. Census Bureau: Guide to the 2002 Economic Census
    U.S. Census Bureau: Guide to the 2007 Economic Census

  • 2002 Economic Census: Geographic Area Series Schedule
    Select reports by state or sector.

  • 2002 Economic Census: Industry Series Schedule

  • 2002 Economic Census: Industry Statistics Sampler 2002 NAICS Basis
    Samplers illustrate or link to all of the different types of data for an industry, including the Economic Census and, where available, a variety of monthly, quarterly, and annual statistics.

  • 2002 Economic Census: Subject Series All Reports

  • American Fact Finder
    Source for population, housing, economic, and geographic data.

  • Annual Retail Trade Survey (Includes Accommodation and Food Services)
    The Annual Retail Trade Survey is a subset of the Economic Census that covers retail trade. The web site contains data back to approximately 1992.

  • Annual Survey of Manufactures (ASM)
    Covers the industries of manufacturing, mining, and construction. Data on the website begins with 1997. While the ASM predominantly focuses on manufacturing, it also includes construction information such as residential construction and sales as well as mining information by state/industry.

  • Business and Industry: Census Bureau Economic Programs / U.S. Census Bureau

  • County Business Patterns
    County Business Patterns is an annual series that provides subnational economic data by industry. The series is useful for studying the economic activity of small areas; analyzing economic changes over time; and as a benchmark for statistical series, surveys, and databases between economic censuses. Businesses use the data for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets. Government agencies use the data for administration and planning. County Business Patterns covers most of the country's economic activity. The series excludes data on self-employed individuals, employees of private households, railroad employees, agricultural production employees, and most government employees.

  • County Business Patterns / Zip Code Business Patterns / Metro Business Patterns
    County Business Patterns: County Business Patterns provides data on the total number of establishments, mid-March employment, first quarter and annual payroll, and number of establishments by nine employment-size classes by detailed industry for all counties in the United States and the District of Columbia.
    Zip Code Business Patterns: ZIP Code Business Patterns presents data on the total number of establishments, employment and payroll for more than 40,000 5-digit ZIP Code areas nationwide. In addition, the number of establishments for nine employment-size categories is provided by detailed industry for each ZIP Code.
    Metro Business Patterns: Metro Business Patterns provides the same data items and layout as County Business Patterns. Metropolitan and micropolitan statistical areas (metro and micro areas) are geographic entities defined by the U.S. Office of Management and Budget (OMB) for use by Federal statistical agencies in collecting, tabulating, and publishing Federal statistics. The term "Core Based Statistical Area" (CBSA) is a collective term for both metro and micro areas. A metro area contains a core urban area of 50,000 or more population, and a micro area contains an urban core of at least 10,000 (but less than 50,000) population. Each metro or micro area consists of one or more counties and includes the counties containing the core urban area, as well as any adjacent counties that have a high degree of social and economic integration (as measured by commuting to work) with the urban core.

  • Current Industrial Reports (CIR)
    The CIR program has been providing monthly, quarterly, and annual measures of industrial activity (production and shipment) for many years. The primary objective of the CIR program is to produce timely, accurate data on production and shipments of selected products. The CIR is organized by Subject and Subsector.

  • E-Stats -- Measuring the Electric Economy
    This site is devoted exclusively to "Measuring the Electronic Economy."

  • Monthly Wholesale Trade
    This web site provides data on wholesale sales, inventories, and inventories/sales ratios going back to approximately 1992.

  • Service Annual Survey
    The Service Annual Survey (SAS) provides data that help to measure America's current economic performance. Using a sample of about 70,000 service firms, the SAS collects revenue; expenses; e-commerce sales; and, for some industries, exports, inventories, class of customer, and detail product lines based on the North American Product Classification System (NAPCS).

  • Statistical Agencies (International)
    Links to statistical agencies for individual countries.

  • Transportation and Warehousing
    This annual survey provides national estimates of revenue and vehicle fleet inventories for commercial motor freight transportation and public warehousing service industries. Data goes back to approximately 1997 on the web site.

Reports from Other Government Agencies:




 
Finding Books

Maag Library may own or have electronic access to books about the specific industry you are researching. Books about your industry can be found through MaagNet, the Maag Library online catalog. Use MaagNet to locate items available in Maag Library. Search by Author, Title, Keyword, or Subject Heading. Books can also be found through the OhioLINK Catalog. Use the OhioLINK catalog to locate items available through other OhioLINK institutions. Available items can be requested and delivered to Maag Library for checkout. Allow 3-5 days delivery time. For more help finding books, see Find Books.

To efficiently find books about a specific industry in either catalog, search for the industry as a Subject Heading . For example, if you were looking for information on the steel industry, search by subject for steel. The results you retrieve will list a variety of more specific subjects. Select the one closest to the type of information you need. These subjects may include industry history, related industries (such as Steel pipe industry), and information about the industry in various countries.

If you are looking for the most recent information about an industry, books are the least useful resource available through Maag Library. With the time it takes to write, publish and distribute books, the information is not the most up-to-date. See the next section for help on locating current information about an industry.



 
Finding Articles & News Stories

Articles and news stories can provide valuable and current insight into an industry. Maag Library provides access to several online databases that are useful for locating journal articles and news stories. Many articles may be found full-text within the databases, while many others can be found in print in the bound journals on the sixth floor of the library. If you're having trouble locating the full-text of an article, contact Christine (contact information above). For articles not available through Maag Library, an interlibrary loan request can be submitted and the library will try to obtain a copy of the article for you. Interlibrary loan requests can take several weeks, so plan ahead.

To view the complete list of available databases, go to the
Maag Library Home Page and click on Research Databases on the left side of the screen under Quick Links.

Click on the database titles below if you are in the library or on campus. If you are off campus, click on the Off Campus Access link to authenticate using the library barcode on the back of your YSU ID. Click here for more information about off campus access.

  • Academic Search Complete      Off Campus Access       About Academic Search Complete
    Academic Search Complete, designed specifically for academic institutions, is the world’s most comprehensive scholarly, multi-disciplinary full-text database, with more than 5,300 full-text periodicals, including 4,400 peer-reviewed journals.

  • Business Source Complete     Off Campus Access     About Business Source     Business Source User Guide
    Business Source Complete is a scholarly business database, providing bibliographic and full text content. Business Source Complete provides full text journals in all disciplines of business, including marketing, management, MIS, POM (Production & Operations Management), accounting, finance and economics. Additional full text, nonjournal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more. BSC contains indexing and abstracts for the most important scholarly business journals back to 1886, searchable cited references for many journals, and detailed author profiles for the most-cited authors in the database.

  • Business and Industry (1994-2006)
    Business and Industry subscription ended June 2006. For more current citations in business, see Business Source Complete.
    Business and Industry 1994-2006 is a multi-industry business database with a strong global focus on company, product and industry information. B&I indexes more than 1,000 business publications, including trade and business journals, industry newsletters, and a broad collection of regional, national and international newspapers. Full text is provided for many articles. B&I provides valuable facts, figures and trends, and covers all manufacturing and service industries.

  • EconLit     Off Campus Access     About EconLit
    EconLit is an index to articles on Economic issues, primarily from scholarly journals. Links to full text articles are provided where available.

  • LexisNexis Academic     Off Campus Access      LexisNexis Academic Tutorials
    Lexis-Nexis Academic provides access to a wide range of news, business, legal, medical and reference information from nearly 5,000 sources, most of them available in full text. The service covers newspapers, magazines, wire services, federal and state court opinions, federal and state statutes, federal regulations, and SEC filings. News information is updated daily and wire services several times daily.

  • Regional Business News     Off Campus Access     About Regional Business News
    Regional Business News is a collection of full text newswires that incorporates news information from all over the world. Information provided by these sources covers business, political, economic and other diverse, international news events. In order to maintain the most current collection of news, this database contains the most recent 30 days of information from each of these wire sources.


MJF: Maag Journal Finder

Use MJF: Maag Journal Finder to locate the print and/or electronic holdings of journals. You can search for a specific journal title or browse journals by title or subject. This is the best way to locate an article if you already have the citation! From the Maag Library Home Page, click on MJF: Maag Journal Finder on the left side of the screen under Quick Links.
>> Browse Maag print and electronic holdings for Industries.



 
Web Resources

Many websites are available to help you locate information about industries. While there are many reputable sites, there are other sites with information that is questionable or biased. Look at the tips on our Evaluating Print and Electronic Resources page as you search for information online. Meanwhile, here are some sites that are useful for locating accurate industry information: