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| Industry Research |
Christine Adams, Business Liaison Librarian Please send me a message or question in the meebo box. Let me know you're here and how useful this subject guide has been to you. I welcome all feedback and suggestions! Be sure to leave your contact information if I am unavailable. |
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Overview
Researching an industry can be an involved process requiring you to consult many types of resources. A suggested first course of action is to determine the relevant industry code(s) for the industry you are studying. These codes will help you to efficiently locate industry information within many sources. The types of information sources you will need to utilize may include, but are not limited to, the following: industry profiles or overviews, industry surveys, industry and market forecasts, statistical sources of economic information, financial ratios, rankings and market share, economic census information, U.S. Industry Quarterly Reviews, and articles in business journals or news sources. Learning about an industry is a multi-step process challenging you to analyze data from numerous and varied sources. This data can be pieced together to form a complete and informative picture of the industry you are exploring.
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In the United States, there are two primary numbering systems used to
identify industries. Because several of the databases allow you to search by these codes, locating the relevant code can be very useful when
researching an industry.
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The sources listed below, located in Maag Library's Reference Room, are useful sources for industry research. Reference materials are for in-library use only.
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In addition to the print Reference Room Resources listed above, various print and electronic resources available through Maag Library provide an overview of an industry's organization, operations, and financial information. Most of the resources listed below are business databases available for use to the students, faculty, and staff of Youngstown State University. To view a complete list of available databases, go to the Maag Library Home Page and click on Research Databases on the left side under Quick Links.
The chapters address a wide variety of issues concerning industry structure, policy toward business, and the strategic innovations and blunders of individual firms. Part I of the book contains a selection of industries, based on the assessment of reader demand and relevance to current events and policy issues. Each chapter provides historical background, summarizes key economic features, and emphasizes one or more important economic or policy issues as they relate to the industry. Part II contains chapters on individual firms, those that have made important innovations, experienced supernormal success, or failed unexpectedly. |
Looking
at the financial information for an industry provides insight into
its financial operations. Often financial information is converted into ratios in order to provide a basis for comparison. Typically, for an industry, you
will find different types of ratios. These are available from online
resources like Standard & Poor's NetAdvantage (see link in
previous section) as well as in print resources in the Reference Room of
Maag Library. For more information concerning ratios, visit Maag Library's Financial & Industry Operating Ratios Subject Guide.
The books listed below contain the financial ratios calculated for various industries. If you have questions about what the ratios mean, check the introduction to each volume to find a description of the different ratios and how they are calculated.
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The U.S. government produces an abundant amount of industry information. Agencies such as the U.S. Census Bureau (the largest single U.S. government agency producing business data), the Bureau of Economic Analysis, the Internal Revenue Service, the Federal Communications Commission, the Bureau of Labor Statistics, the Environmental Protection Agency, and more, all produce industry data that may be useful in your research. The Economic Census is conducted every five years and is a detailed representation of the U.S. economy, both on the national and state level. It includes statistics for retail & wholesale trade, service & construction industries, manufactures, mineral industries, transportation, communications, utilities, and financial, insurance and real estate industries. U.S. Census Bureau Reports:
Reports from Other Government Agencies:
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Maag Library may own
or have electronic access to books about the specific industry you are
researching. Books about your industry can be found through MaagNet, the Maag Library online catalog. Use MaagNet to locate items available in Maag Library. Search by Author, Title, Keyword, or Subject Heading. Books can also be found through the OhioLINK Catalog. Use the OhioLINK catalog to locate items available through other OhioLINK institutions. Available items can be requested and delivered to Maag Library for checkout. Allow 3-5 days delivery time. For more help finding books, see Find Books. |
Articles and news stories can provide valuable and current insight into an industry. Maag Library provides access to several online databases that are
useful for locating journal articles and news stories. Many articles may be found full-text within the databases, while many others can be found in print in the bound journals on the sixth floor of the library. If you're having trouble locating the full-text of an article, contact Christine (contact information above). For articles not available through
Maag Library, an interlibrary loan request can be submitted and the
library will try to obtain a copy of the article for you.
Interlibrary loan requests can take several weeks, so plan ahead.
MJF: Maag Journal Finder
Use MJF: Maag Journal Finder to locate the print and/or electronic holdings of journals. You can search for a specific journal title or browse journals by title or subject. This is the best way to locate an article if you already have the citation! From the Maag Library Home Page, click on MJF: Maag Journal Finder on the left side of the screen under Quick Links. |
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Many websites are available to help you locate information about industries. While there are many reputable sites, there are other sites with information that is questionable or biased. Look at the tips on our Evaluating Print and Electronic Resources page as you search for information online. Meanwhile, here are some sites that are useful for locating accurate industry information:
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