Marketing deals with processes that provide products and services to buyers with the goal of satisfying their needs and wants. Buyers can be consumers or businesses. Determining buyers' needs and wants and developing ways to meet them is the fundamental role of business, both for-profit and not-for-profit. It was once stated in the Harvard Business Review that, within the context of business, "Marketing is everything" -- the success of an organization's marketing determines the success of the organization. It is no wonder then, that marketing is the central activity of business organizations in market economies. Marketing addresses a number of business issues, including deciding what products to offer, to whom, at what price, and at what location.

Marketing courses at YSU are designed to prepare students for careers in marketing, including those related to the development, distribution, pricing, promotion, and selling of goods and services. It is estimated that about 50% of all jobs in the U.S. are associated with these marketing functions. Department stores, retailers, and franchise service operations seek college-trained marketing experts. The marketing divisions of industrial corporations and advertising agencies have also traditionally held career opportunities for marketing graduates. Today, however, they are joined by banks and other financial institutions, health-related and charitable organizations, government agencies, and other service and not-for-profit organizations.

Advertising and public relations are mainly concerned with communications by organizations to their various audiences. Organizations have public images that must be maintained and refined. Advertising and public relations practitioners create and place messages designed to inform or persuade audiences about an organization or its products and services. Many of these messages have selling as a major goal. These messages are the ones the average person sees each day. How did you first learn about the car you drive or your favorite soft drink? It was probably through advertising messages. Similarly, public relations messages provide us with information about new developments in cancer research or charitable activities and services. Public relations activities also include planning events, writing newsletters, developing good relationships with media personnel, and providing information services to customers.

Descriptions taken from Youngstown State University's Undergraduate Bulletin.

• The Advertising Age Encyclopedia of Advertising   REF HF5803 .A38 2003 (3 volumes)
  The essays in these volumes can be divided into 4 basic categories: (1) agency histories (including entries on the major advertising holding companies); (2) advertiser/brand/market histories; (3) biographies; (4) entries on theoretical, methodological, and practical aspects of advertising.
  
  
• Advertising Manager's Handbook   REF HF5823 .B634 1999
  A book for advertising managers and other people who are responsible for planning and managing their organizations’ advertising programs. This handbook can help you plan, implement, and manage an effective, successful advertising program.
  
  
• Business Rankings Annual   REF HG4050 .B88 2007
  Nearly 5,000 relevant and timely rankings. The "top ten" from each ranking appears in this volume, grouped under standard subject headings for easy browsing.
  
  
• Companion Encyclopedia of Marketing   REF HF5415 .C547353 1995
  An encyclopedia containing information about aspects of marketing, such as the history and origin of marketing, marketing theory, and modern practice.
  
  
• Dartnell Marketing Manager's Handbook   REF HF5415.13 .D33 1994
  Features material from more than 100 marketing experts. More than 70 chapters cover every key aspect of marketing, including chapters on quality, the marketing of services, ethics, global marketing, and database marketing.
  
  
• Dictionary of Marketing   REF HF5415 .K615 1995
  Lists more than 5000 terms culled from all areas of marketing. Sets down an exhaustive range of marketing and marketing-related terms and provides a definition or, where appropriate, a detailed explanation and description for all entries.
  
  
• Dictionary of Marketing Terms   ELECTRONIC RESOURCE
  An electronic book available through NetLibrary. Follow link and instructions for access.
  
  
• Encyclopedia of Consumer Brands   REF HF5415.3 .E527 1994 (3 volumes)     2007 EDITION ON ORDER
  Provides substantive information on products that have been leaders in their respective brand categories and have had decided impact on American business or popular culture.
  
  
• Encyclopedia of Major Marketing Campaigns   REF HF5837 .E53 2000
  Includes 500 entries, each on an important campaign of the twentieth century. All took place at least partially in the U.S. Although most began during the 1960s or later, the book also covers earlier campaigns.
  
  
• Global Market Share Planner   REF HD2757.15 .G56 2006x (6 volumes)
  The six titles which make up the series concentrate on the key fast-moving consumer goods (FMCG) markets in 52 countries. A substantial research programme has been carried out to research market shares in these markets along with detailed company profiles for the key brand-owning companies. Company profiles provide comparative data for all the key brand-owning companies involved in these sectors worldwide. In addition, the top multinational companies are analyzed in detail by an experienced company research team.
  
  
• The Marketing Glossary   REF HF5415 .C5414 1992
  Key terms, concepts, and applications in Marketing Management, Advertising, Sales Promotion, Public Relations, Direct Marketing, Market Research, and Sales. With over 1,400 key terms, it provides extensive interpretation and context for critical terms, as well as concise definitions for others. Examples, checklists, and formulas are among the many value-added features that enhance the usefulness of the text.
  
  
• The Marketing Research Guide   REF HF5415.2 .M35585 2006
  Step-by-step instructions to take you through the complete marketing research process, plus worksheets, sample proposals, questionnaires, and a copy of a final report, all designed to clarify the how, when, and why of marketing research.
  
  
• Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising, 1998-2001
  REF HF5415.3 .B785
  Covers the scales that were reported in articles published from 1998 to 2001. Includes for each scale: scale name, scale description, scale origin, reliability, validity, comments, references, and scale items.
  
  
• Market Share Reporter: An Annual Compilation of Reported Market Share Data on Companies, Products, and Services
  REF HF5410 .M35 2006 (2 volumes)     2008 EDITION ON ORDER
  A compilation of market share reports from periodical literature. This is a unique resource for competitive analysis, diversification planning, marketing research, and other forms of economic and policy analysis. Provides market share information on domestic and international markets. Entries fall into 4 broad categories: (1) Corporate market shares show the names of companies that participate in an industry, produce a product, or provide a service; (2) Institutional shares are like corporate shares but show the shares of other kinds of organizations; (3) Brand market shares are similar to corporate shares with the difference that brand names are shown; (4) Product, commodity, service, and facility shares feature a broad category and show how the category is subdivided into components.



• The Official Guide to the American Marketplace: The Real Facts About How Rich, Well-Educated, Healthy, Family-Oriented, Hard-Working, and Diverse We Are   REF HA214 .A6 1995
  Examines American lifestyles in detail and includes the demographic and lifestyle statistics most important to businesses. The American Marketplace is a reference that provides in-depth marketing analysis, based upon the latest data collected mainly from the federal government - the Census Bureau, the Bureau of Labor Statistics, the National Center for Education Statistics, and the National Center for Health Statistics. Divided into eight broad trends: Education; Health; Income; Labor Force; Living Arrangements; Population; Race and Ethnicity; and Spending and Wealth.
  >>Updated information from this publication is available in LexisNexis Academic: Click on Sources tab, then Industries & Markets. Select The American Marketplace (formerly called The Official Guide to the American Marketplace) and click on OK-Continue. Enter search terms in search box and Search.
  
  
• Rand McNally Commercial Atlas & Marketing Guide 2008   REF ATLAS G1019 .R22 2008 (Ask at Reference Desk)
  Population, economic, and geographic data for more than 120,000 U.S. places, complete with large-scale, detailed maps. Brings together the most current economic and geographic information. With maps, tables and charts, the Atlas combines maximum demographic coverage of the U.S. with an authoritative interpretation of business data. Volume 1 includes an introduction to the Atlas, Economic Data section, Population Data section and Map section. Volume 2 includes Statistics by State and a State Index that includes references to the state maps in Volume 1.
  
  
• Slogans   REF HF6135 .S57 1984
  A collection of more than 6,000 slogans, rallying cries, and other exhortations used in advertising, political campaigns, popular causes and movements, and divers efforts to urge people to take action, the entries representing a broad spectrum of time and origin yet conveniently arranged by thematic categories and identified as to source.



• SRDS: The Lifestyle Market Analyst 2006   READY REF HF5415.33 .U6 L54 2006 (Held at Reference Desk)
  DMA Market Profiles, Lifestyle Profiles, Demographic Segment Profiles. Using profiles from over 15.2 million households, The Lifestyle Market Analyst gives you answers at every stage of your marketing plan, from selecting initial markets to deploying a promotional campaign. Not only does it break down the American population geographically and demographically, it also includes extensive lifestyle information on the interests, hobbies, and activities popular in each geographic and demographic market.
  
  
  

DIRECTORIES:

• 2008 LexisNexis Advertising Red Books: Advertisers Business Classifications   REF HF5805 .S7 2008
• 2008 LexisNexis Advertising Red Books: Advertisers Indexes   REF HF5805 .S714 2008
  Features data on over 16,900 companies that spend a minimum of $50,000 on national and regional advertising. You can access data by business categories or by geographic location. The Business Classifications volume sorts companies into one of 55 general areas according to their primary product or service. In the Geographic volume, companies are listed by state and city in the United States and by province and city in Canada.



• Broadcasting and Cable Yearbook   REF HE8689 .B77 2008
  • Industry Overview • Television • Cable • Radio • Satellites & Other Carriers • Programming Services • Technological Solutions • Brokers & Professional Services • Associations, Events, Education, Awards • Law & Regulation, Government Agencies
  
  
• D&B Principal International Businesses: The World Marketing Directory 2007/08   REF HF54 .U5 P74 2007/2008
  A world marketing directory presenting up-to-date information on approximately 50,000 leading enterprises throughout the world.
  
  
• Editor & Publisher Market Guide 2002: The Directory of Newspaper Markets and Demographics   REF HF5415.3 .E35 2002
  2008 EDITION ON ORDER
  Contains data on more than 1,600 daily newspaper cities in the U.S. and Canada, everything from ethnic breakdowns to shopping mall information to tap water descriptions. Includes 2000 U.S. Census population figures, as well as estimates for population, housing and income data, and retail sales amounts.
  
  
• Standard Rate and Data Service Directories:
  • SRDS Direct Marketing List Source, Part 1, October 2005   REF HF5681 .D54 v.39 no.3 pt.1
  • SRDS Direct Marketing List Source, Part 2, October 2005   REF HF5681 .D54 v.39 no.3 pt.2
  • SRDS Community Publication Advertising Source, November 2005   REF HF5905 .C65 v.87 no.2
  • SRDS Consumer Magazine Advertising Source, Spring 07   REF HF5905 .S7 v.88
  • SRDS Newspaper Advertising Source, December 2006   REF HF5905 .S73 v.88
  • SRDS Radio Advertising Source, Spring/Summer 2007   REF HF5905 .S74 v.88
  • SRDS Business Publication Advertising Source, Part 1, Spring 2007   REF HF5905 .S723 v.87
  • SRDS Business Publication Advertising Source, Part 2, Spring 2007   REF HF5905 .S723 v.87
  • SRDS TV & Cable Source, Winter 2007   REF HF5905 .S745 v.88

STATISTICS & DEMOGRAPHICS:

• AAAS Atlas of Population & Environment   REF HB849.415 .H374 2000
  Analysis of the relationships between human population and the environment. Illustrates through text, maps, and diagrams how population factors such as rates of growth, density, movement, resource consumption, and the use of certain technologies affect the world’s ecosystems and natural resources both in the short and long term.
  
  
• Community Sourcebook of County Demographics   READY REF HA203 .S65 2004 16th ed. (Held at Reference Desk)
  2007 EDITION ON ORDER
  Contains accurate demographic information based on ESRI Business Information Solutions’ release of the 2004/2009 projections of key population and income data. Contains these sections: Residential and Non-Residential ZIP Codes; Profile Sections; Summaries: Explanation of Variables; Business Data; Community Tapestry Data; Demographic and ZIP Code Update Meghodologies; ZIP Code Ranges; and ZIP Code Maps.
  
  
• Community Sourcebook of ZIP Code Demographics   READY REF HA203 .S66 2004 18th ed. (Held at Reference Desk)
  2007 EDITION ON ORDER
  Contains the most accurate demographic information based on ESRI Business Information Solutions’ release of the 2004/2009 projections of key population and income data. Updated variables for population, households, families, income, race, age and spending potential for a wide variety of products and services are included. Information by ZIP code includes Population Change, Population Composition, Income, and Spending Potential Indices.
  
  
• The Comparative Guide to American Suburbs   REF HA203 .C66 2005
  Covers 36 states (plus District of Columbia), 50 metropolitan areas and 2,400 suburban communities with populations of 10,000 or more. This third edition details and ranks the living and business environment of 2,400 suburban communities in America’s 50 largest metro areas.
  
  
• County & City Data Book: 2000  READY REF HA202 .A36 2000   2007 edition available ONLINE.
  U.S. Census Bureau, Economics and Statistics Administration, U.S. Census Bureau Local area supplement to the Statistical Abstract of the United States. A convenient summary of statistics on the social and economic structure of the counties and cities of the U.S. It is designed to serve as a statistical reference and guide to other data publications and sources. Includes a selection of data from many statistical publications and electronic sources, both government and private.
  
  
• County and City Extra: Annual Metro, City, and County Data Book   READY REF HA203 .C68 2005   2008 EDITION ON ORDER
  Provides the most up-to-date statistical information available for every state, county, metropolitan area, congressional district, and for all cities in the U.S. with a 2000 population of 25,000 or more.
  
  
• CQ's State Fact Finder 2002: Rankings Across America   REF HA203 .C77 2002     2007 EDITION ON ORDER
  Information and analysis of developments in America’s 50 states and the District of Columbia. A valuable reference source for anyone looking to uncover trends in the states.
  
  
• Datapedia of the United States 1790-2005: America Year by Year   REF HA202 .K87 2001     2007 EDITION ON ORDER
  Presents the most significant historical statistics of the U.S. in 23 selected areas from 1776 to 2000. In some areas, such as demography, where projections are possible, the data are extended to 2010. Based on Historical Statistics of the United States from Colonial Times and Statistical Abstract of the United States as well as data scattered in numerous other publications. Datapedia brings together in one source the best available data on the U.S. from 1770 to 2000. Serves as a complete and convenient statistical profile of the U.S. covering all its vital sectors.
  
  
• European Marketing Data and Statistics 2002   REF HA1107 .E87 2002
  A compendium of statistical information on the countries of Western and Eastern Europe. Pprovides a wealth of detailed statistical information relevant to international market planning. The data are presented in table form and a number of extrapolated tables have been included, together with graphs, marketing maps and diagrams. The data coverage includes a considerable number of long-term trendings (dating back to 1977 as available), which permit the analysis of socio-economic trends over a longer time span as a basis for forecasting.
  
  
• MPA Market Profile Analysis: Consumer and Business Demographic Reports, 2004 Edition, Youngstown et al, OH
  READY REF HC108 .Y8 M2 2004 Bk.1 (Held at Reference Desk)
  Compact and comprehensive data tool for evaluating existing markets, locations and proposed sites for offices, stores, and businesses. The data provided can fuel important applications in advertising strategy, new product development, market research, and long-range planning. Demographic trends in age and income, education, labor force size, employment and occupation provide the best available profile of your market area. Find information for your market or service area by county, Zip code or census tract.
  
  
• Profiles of Ohio   REF HA575 .P76 2006x
  History, statistics, demographics for all 1,197 populated places in Ohio, including comparative statistics & rankings. It includes seven major sections that cover everything from Education to Ethnic Backgrounds to Climate. All sections include Comparative Statistics or Rankings, and full-color Maps at the back of the book provide valuable information in a quickly processed, visual format. Sections include: Profiles, Education, Ancestry, Hispanic Population, Asian Population, Weather, Maps.
  
  
• The Societies of Europe: The European Population Since 1945   REF HB3581 .A3 R684 2005 (Includes CD-ROM)
  Covers the development of the European population from the end of World War II to the late 20th century. It is a comparative and historical data handbook with accompanying CD-ROM, presenting series data on demographic developments, population and household structures for the countries of Western and Central Europe.
  
  
• State and Metropolitan Area Data Book: 2006   READY REF HA2002 .S84 2006      Also available ONLINE
  Complete source of comprehensive and useful information about the nation’s individual states and metropolitan areas. It includes:
  • Complete listing and data for all metropolitan areas, including micropolitan areas
  • The latest population estimates for all areas
  • New rankings that highlight the findings and trends
  • A new guide to state and key federal sources of information
  • New cost of living indicator table for states
  • Complete descriptions, source citations, and other important information about the data.
  
  
• Statistical Abstract of the United States: 2007   READY REF HA202 .A22 2007   2008 edition available ONLINE
  Previous years back to 1885 are in reference collection at HA202 .A22.
  The standard summary of statistics on the social, political, and economic organization of the U.S. It is designed to serve as a convenient volume for statistical reference and as a guide to other statistical publications and sources. Includes a selection of data from many statistical sources, both government and private.
  
  

MARKETING & ADVERTISING CAREERS:

• Advertising Career Directory   REF HF5801 .A294 1993
  
  
• Harvard Business School Guide to Careers in Marketing   REF HF5415.35 .M36 2000
  
  
• Marketing and Sales Career Directory   REF HF5415.122 .M39 4th ED.
  
  
• Resumes for Sales and Marketing Careers   REF HF5383 .R45 2005
  
  

Books and other materials can be found through MaagNet, the Maag Library online catalog. Use MaagNet to locate items available in Maag Library. Search by author, title, keyword, or subject heading. When you receive a list of results, notice that the format and publication year of each item are displayed on the right side of the screen. Click on a title to access the record for an item, where you will see the item's location, call number and status. This information lets you determine if the book is available and where it is located in the library. To determine on which floor of the library your item is shelved, use the Building Guide online or signs posted in the Reference Room and by the elevators. Also, if you scroll down in the item's record, you will find the Library of Congress Subject Headings under which that book has been classified. By clicking on the listed subject headings, you can find other materials on the same or similar topics. For more help finding books, see Find Books.

The following is a list of possible subject headings to use in your search:

• Advertising
• Marketing
• Brand choice
• Consumer behavior
• Consumer goods
• Consumers
• Consumers' preferences
• Economic indicators
• Marketing research
• Market segmentation
• Market share
• Market surveys
• Target marketing
• United States -- Statistics

Books may also be found through the OhioLINK Library Catalog. Use the OhioLINK Library Catalog to locate items available through other OhioLINK institutions. Available items can be requested and delivered to Maag Library for checkout (allow 3-5 days delivery time). To order materials, you need your library barcode number from the back of your student ID. If you do not have a library barcode, go to the Circulation Desk on the main floor of the library, and they will attach one to your student ID.

Use the same search techniques to search the OhioLINK Library Catalog that you used in MaagNet. Once you have located a book that you would like to order, click on the link telling you how many OhioLINK libraries own the item. As long as one of the libraries has the book listed as AVAILABLE, you may order the book:

• Click on Request this item
• Choose Youngstown State from the list of institutions
• Enter your name and library barcode, then press Submit

You will see a confirmation screen that tells you if your transaction has been successful. Delivery time is approximately 3 to 5 days. To find out when your book has arrived, go to Your Library Record and log in using your name and library barcode. Click the Requests tab to see the item(s) you ordered. A request can have one of three statuses: REQUESTED, IN TRANSIT or OHIOLINK RECVD. When the status says OHIOLINK RECVD, it is available for checkout at the Circulation Desk. See Finding Books through OhioLINK for additional information.

Journal article titles are not listed in MaagNet. Use the databases listed below to search for articles. While these databases provide a good starting point for your research, other databases are also available. To view the complete list of databases, go to the Maag Library Home Page and click on Research Databases on the left side of the screen under Quick Links.

Many articles may be found full-text within the databases, while many others may be found in print in the bound journals on the sixth floor of the library. If you're having trouble locating the full-text of an article, contact Christine (contact information above).

Click on the database titles below if you are in the library or on campus. If you are off campus, click on the Off Campus Access link to authenticate using the library barcode on the back of your YSU ID. Click here for more information about off campus access.

• Business Source Complete     Off Campus Access     About Business Source Complete      Business Source User Guide
  Business Source Complete is a scholarly business database, providing bibliographic and full text content. BSC provides full text journals in all disciplines of business, including marketing, management, MIS, POM (Production & Operations Management), accounting, finance and economics. Additional full text, nonjournal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry profiles , market research reports, product reviews, country reports, company profiles, SWOT analyses and more. BSC contains indexing and abstracts for the most important scholarly business journals back to 1886, searchable cited references for many journals, and detailed author profiles for the most-cited authors in the database.
  
  
• MediaMark Reporter       MediaMark Tutorial      Reading MediaMark Reports
  MediaMark provides access to demographic, lifestyle, product & brand usage, and advertising media preferences for the United States. This information is broken down into specific segments to help target specific portions of the population.
  >>Before you can access MediaMark, you must have a YSU email account. Once you have a YSU email account in place, you may set up a MediaMark account. For more information, enter MediaMark above, and it will take you to a help page. If you have already set up an account, you can log in here or enter through the information page.
  
  
• Academic Search Complete     Off Campus Access     About Academic Search Complete     EBSCOHOST Video
  Academic Search Complete, designed specifically for academic institutions, is the world's most comprehensive scholarly, multi-disciplinary full-text database, with more than 5,300 full-text periodicals, including 4,400 peer-reviewed journals. In addition to full text, this database offers indexing and abstracts for more than 9,300 journals and a total of 10,900 publications including monographs, reports, conference proceedings, etc.
  
  
• Electronic Journal Center      Electronic Journal Center Help and Tips
  Electronic Journal Center includes the full text of more than 7000 online research journals covering many subject areas. Most electronic indexes available to the Ohio academic community link from article citations to the full text in the EJC.
  
  
• JSTOR (Journal Storage)     Off Campus Access     About JSTOR     JSTOR Tutorials
  JSTOR is a not-for-profit organization with a dual mission to create and maintain a trusted archive of important scholarly journals, and to provide access to these journals as widely as possible. JSTOR offers researchers the ability to retrieve high-resolution, scanned images of journal issues and pages as they were originally designed, printed, and illustrated. The journals archived in JSTOR span many disciplines. JSTOR is not a current issues database. Because of JSTOR's archival mission, there is a gap, typically from 1 to 5 years, between the most recently published journal issue and the back issues available in JSTOR.
  
  
• LexisNexis Academic     Off Campus Access      LexisNexis Academic Tutorials
  Lexis-Nexis Academic provides access to a wide range of news, business, legal, medical and reference information from nearly 5,000 sources, most of them available in full text. The service covers newspapers, magazines, wire services, federal and state court opinions, federal and state statutes, federal regulations, and SEC filings. News information is updated daily and wire services several times daily.
  >>To locate Market Research Reports, click on Sources tab, then Industries & Markets, then Market Research Reports. Select appropriate source(s) and click on OK-Continue. Enter search terms in search box and Search.
  
  
• MasterFILE Premier (Popular Magazines)     Off Campus Access     About MasterFILE Premier
  MasterFILE Premier provides full text for more than 1,900 general reference, business, consumer health, general science, and multi-cultural periodicals. In addition to the full text, this database offers indexing and abstracts for over 2,510 periodicals. The database also contains full text for reference and travel books; biographies; primary source documents; and an image college of photos, maps, and flags.
  
  
• Mergent Online     Off Campus Access     Mergent Online User Guide
  Mergent Online provides business information, including financial reports, company news and securities data. Mergent Online contains company data and annual reports for both U.S. and international companies. U.S. company data includes SEC (EDGAR) filings.
  
  
• Reference USA     Off Campus Access     Reference USA Help Section
  U.S. Businesses Search: This database of 14 million U.S. Businesses contains verified, accurate data and is updated monthly. Customize your search form according to Name, Business Type, Geography, Phone, Business Size, Ownership, or Special Selects.
  
  
• Regional Business News     Off Campus Access     About Regional Business News
  Regional Business News is a collection of full text newswires that incorporates news information from all over the world. Information provided by these sources covers business, political, economic and other diverse, international news events. In order to maintain the most current collection of news, this database contains the most recent 30 days of information from each of these wire sources.
  
  
• Standard & Poor's NetAdvantage      Off Campus Access     S&P NetAdvantage User Guide
  Standard & Poor's NetAdvantage is a comprehensive source of business and investment information, offering on-line access to popular Standard & Poor's research products, such as Industry Surveys, Stock Reports, Corporation Records, The Register of Corporations, Directors and Executives, The Outlook, Mutual Fund Reports among others.
  
  
  
• STAT-USA
  THIS DATABASE IS AVAILABLE FOR USE IN THE REFERENCE ROOM ONLY; SEE REF DESK FOR PASSWORD.
  Economic, business and international trade data from the U.S. Department of Commerce. Includes State of the Nation (news about the U.S. Economy) as well as GLOBUS and NTDB (Global business news, international trade statistics, market and country research, global business opportunity and trade leads, and current exchange rates).
  State of the Nation (SOTN) provides various financial and economic data from the federal government and other related entities. SOTN concerns itself with the United States' domestic economy. The basic areas of interest: General Economic Indicators; Housing & Construction; Employment; Manufacturing & Industry; Monetary Statistics; and Economic Policy.
  GLOBUS (Global Business Opportunities) offers daily trade leads from the Trade Opportunities Program (TOPS), as well as the Department of Agriculture. GLOBUS also offers daily procurement activity from the Defense Logistics Agency, the United Nations, and the Commerce Business Daily leads.
  NTDB (National Trade Data Bank) provides access to Country Commercial Guides, Market Research reports, Best Market reports and other programs. The International Trade Library is a comprehensive collection of over 40,000 documents related to international trade. All are full text searchable, as well as keyword searchable by country or product.
  
  

Use MJF: Maag Journal Finder to locate the print and/or electronic holdings of journals. You can search for a specific journal title or browse journals by title or subject. This is the best way to locate an article if you already have the citation!
From the Maag Library Home Page, click on MJF: Maag Journal Finder on the left side under Quick Links.

Browse Maag print and electronic holdings for:

• Advertising Journals
• Marketing & Sales Journals
• Demography Journals

Here are links to some of the major marketing & advertising serial publications (authentication required for off campus access):

• Advertising Age: 6/10/ 1996 to present in Vocational & Career Collection
• Adweek: 1/3/1994 to present in Business Source Complete
• Brand Strategy: 9/1/2001 to present in Business Source Complete
• Brandweek: 1/3/1994 to present in Business Source Complete
• Journal of Advertising: 3/1/1972 to present in Communication & Mass Media Complete
• Journal of Marketing: 7/1/1936 to present in Communication & Mass Media Complete
• Journal of Marketing Research: 2/1/1964 to present in Communication & Mass Media Complete
• Marketing Bulletin: 5/1/1990 to present in Business Source Complete
• Marketing Management: 1/1/1992 to present in Business Source Complete
• Marketing News: 7/5/1993 to present in Business Source Complete
• Marketing Research: 3/1/1989 to present in Business Source Complete
• Marketing Week: 9/6/2001 to present in Vocational & Career Collection
• MediaWeek: 1/2/1995 to present in Communication & Mass Media Complete
• Qualitative Market Research: An International Journal: 1998 to present in Electronic Journal Center
• Sales & Marketing Management: 1/1/1994 to present in Vocational & Career Collection

• For information specific to the state of Ohio and the Youngstown area, also see Maag Library's Ohio Economic Information subject guide.



• Use American Fact Finder to find demographics and community profiles.



• Department of Health & Human Services: Administration on Aging: Online Statistical Data on the Aging
  Convenient set of links to online statistical information on the demographic characteristics, health, social conditions, and economic condition of older persons. Includes links to almost all known online resources including Census, HHS health statistics, and much more.



• BEARFACTS: Bureau of Economic Analysis Regional Economic Accounts
  BEA Regional Facts—BEARFACTS—consists of computer-generated narratives for states, counties, metropolitan statistical areas (MSAs), and BEA Economic Areas. The narratives describe an area's personal income using current estimates, growth rates, and a breakdown of the sources of personal income.



• FEDSTATS & USA Mapstats
  Provides access to the full range of official statistical information produced by the Federal Government without having to know in advance which Federal agency produces which particular statistic. With convenient searching and linking capabilities to more than 100 agencies that provide data and trend information on such topics as economic and population trends, crime, education, health care, aviation safety, energy use, farm production and more, FedStats is your one location for access to the full breadth of Federal statistical information.



• State of the Cities Data Systems (SOCDS)
  The SOCDS provides data for individual Metropolitan Areas, Central Cities, and Suburbs: detailed demographic & economic characteristics of the population; the latest available unemployment rates; information on Jobs, Business Establishments, and Average Pay since the 1990s; data on violent and property crime rates collected by the FBI; information on local building permits; information on city and suburban government finances; 1990 and 2000 Comprehensive Housing Affordability Strategy (CHAS) data.



• U.S. Census Bureau: Economic Census
  The Economic Census profiles American business every 5 years, from the national to the local level. 2007 Economic Census forms were sent to more than 4 million businesses in November and December 2007, asking for information about business activity during calendar 2007. The forms were due back February 12, 2008. Results will be published during 2009 and 2010.
  >>See Maag Library's 2002 Economic Census Subject Guide for more information.
  U.S. Census Bureau: Guide to the 2002 Economic Census
  U.S. Census Bureau: Guide to the 2007 Economic Census



• U.S. Census Bureau: American Community Survey
  America is changing, and so is the census. The American Community Survey lets communities see how they are changing - filling in the gaps between each 10-year census.
  
  
• U.S. Census Bureau: American Housing Survey
  The American Housing Survey (AHS) collects data on the Nation's housing, including apartments, single-family homes, mobile homes, vacant housing units, household characteristics, income, housing and neighborhood quality, housing costs, equipment and fuels, size of housing unit, and recent movers. National data are collected in odd numbered years, and data for each of 47 selected Metropolitan Areas are collected currently about every six years. The national sample covers an average 55,000 housing units. Each metropolitan area sample covers 4,100 or more housing units.
  
  
• U.S. Census Bureau: Business and Industry: Census Bureau Economic Programs
  Economic Statistics by Geography, Sector, and Frequency.



• U.S. Census Bureau: County and City Data Book
  Local area supplement to the Statistical Abstract of the United States. A convenient summary of statistics on the social and economic structure of the counties and cities of the U.S. It is designed to serve as a statistical reference and guide to other data publications and sources. Includes a selection of data from many statistical publications and electronic sources, both government and private.
• U.S. Census Bureau: State and Metropolitan Area Data Book
  Information in the State and Metropolitan Area Data Book covers the following topical areas: age, agriculture, births, business establishments, communications, construction, cost of living, crime, deaths, education, elections, employment, energy, finance, government, health, households, housing, immigration, income, manufactures, marriages and divorces, media, natural resources, population, poverty, race and Hispanic origin, residence, retail sales, science and engineering, social services, tourism, transportation, and veterans.
  
  
• U.S. Census Bureau: County Business Patterns
  County Business Patterns is an annual series that provides subnational economic data by industry. The series is useful for studying the economic activity of small areas; analyzing economic changes over time; and as a benchmark for statistical series, surveys, and databases between economic censuses. Businesses use the data for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets. Government agencies use the data for administration and planning.
  
  
• U.S. Census Bureau: Current Population Survey
  The Current Population Survey (CPS) is a monthly survey of about 50,000 households conducted by the Bureau of the Census for the Bureau of Labor Statistics. The survey has been conducted for more than 50 years. The CPS is the primary source of information on the labor force characteristics of the U.S. population. The sample is scientifically selected to represent the civilian noninstitutional population. Respondents are interviewed to obtain information about the employment status of each member of the household 15 years of age and older. However, published data focus on those ages 16 and over. The sample provides estimates for the nation as a whole and serves as part of model-based estimates for individual states and other geographic areas. Estimates obtained from the CPS include employment, unemployment, earnings, hours of work, and other indicators. They are available by a variety of demographic characteristics including age, sex, race, marital status, and educational attainment. They are also available by occupation, industry, and class of worker.



• U.S. Census Bureau: Demographic Profiles: 100-percent and Sample Data
  A profile includes four tables that provide various demographic, social, economic, and housing characteristics for the United States, states, counties, minor civil divisions in selected states, places, metropolitan areas, American Indian and Alaska Native areas, Hawaiian home lands and congressional districts (106th Congress). It includes 100-percent and sample data from Census 2000.
  
  
• U.S. Census Bureau: Mapping Census 2000: The Geography of U.S. Diversity
  Presents a synthesis of the basic patterns and changes in U.S. population distribution from 1990 to 2000. Each page features county-level detail for the 50 states, the District of Columbia, and Puerto Rico. Each page also includes a small state-level map for a simplified view of the population theme.



• U.S. Census Bureau: Population and Household Economic Topics
  Sources of Population Information; Population Data Programs/Products; Population Data by Subject; Population Finder; & more.



• U.S. Census Bureau: Retail Trade Survey
  The Annual Retail Trade Survey is a subset of the Economic Census that covers retail trade. The web site contains data back to approximately 1992.
  
  
• U.S. Census Bureau: Service Annual Survey
  The Service Annual Survey (SAS) provides data that help to measure America's current economic performance. Using a sample of about 70,000 service firms, the SAS collects revenue; expenses; e-commerce sales; and, for some industries, exports, inventories, class of customer, and detail product lines based on the North American Product Classification System (NAPCS).
  
  
• U.S. Census Bureau: State & County Quick Facts
  Quick, easy access to facts about people, business, and geography. Select a state (or select USA) from the list or use the map. After selecting a state, you can select a county or city.



• U.S. Census Bureau: The 2008 Statistical Abstract
  The Statistical Abstract of the United States, published since 1878, is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States. Sources of data include the Census Bureau, Bureau of Labor Statistics, Bureau of Economic Analysis, and many other Federal agencies and private organizations.
  
  
• U.S. Department of Agriculture: National Agricultural Statistics Service: Statistics by State
  The USDA's National Agricultural Statistics Service (NASS) conducts hundreds of surveys every year and prepares reports covering virtually every aspect of U.S. agriculture. Production and supplies of food and fiber, prices paid and received by farmers, farm labor and wages, farm finances, chemical use, and changes in the demographics of U.S. producers are only a few examples.



• U.S. Department of Labor: Bureau of Labor Statistics
  Information includes Inflation & Consumer Spending; Wages, Earnings, & Benefits; Productivity; Safety & Health; International; Occupations; Demographics; Employment & Unemployment; At a Glance Tables; Publications; Research; Industries; Business Costs; and Geography.
  
  
• U.S. Department of Labor: Bureau of Labor Statistics: Consumer Expenditure Survey
  The Consumer Expenditure Survey (CE) program consists of two surveys collected for the Bureau of Labor Statistics by the Census Bureau — the quarterly Interview survey and the Diary survey — that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.



• U.S. Department of Labor: Bureau of Labor Statistics: Occupational Employement Statistics
  Produces employment and wage estimates for over 800 occupations. These are estimates of the number of people employed in certain occupations, and estimates of the wages paid to them. Self-employed persons are not included in the estimates. These estimates are available for the nation as a whole, for individual States, and for metropolitan areas; national occupational estimates for specific industries are also available.
  
  
• U.S. Department of Labor: Bureau of Labor Statistics: Statistical Sites on the World Wide Web
  Links to Principal U.S. Federal Statistical Agencies, International Statistical Agencies, and State Labor Market Information.



• U.S. Equal Employment Opportunity Commission: Tables for Race and Ethnic Distributions in the United States
  The U.S. Equal Employment Opportunity Commission (EEOC) has tabulated data from the U.S. Census Bureau's 2000 Census by race and ethnicity and by geographic area.

• Ad*Access   
  The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University.



• Ad Council
  The Ad Council is a private, non-profit organization that marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to deliver critical messages to the American public. The Ad Council produces, distributes and promotes thousands of public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventative health, education, community well being, environmental preservation and strengthening families.



• Adflip.com
  The world’s largest archive of classic print ads.



• AdForum
  Information provider focused on the global advertising industry. Includes information on over 20,000 agencies and 70,000 ads (tv, print, interactive, etc.) from around the world.



• Advertising Age DATACENTER
  Advertising and marketing industry data



• Advertising World: The Ultimate Marketing Communications Directory
  From the University of Texas at Austin Department of Advertising, the most extensive collection of advertising-related links on the Web.



• American Advertising Federation
  AAF acts as the "Unifying Voice for Advertising." It is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry.



• American Marketing Association
  The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.



• American Association of Advertising Agencies
  Founded in 1917, the AAAA is the national trade association representing the advertising agency business in the U.S. Its membership produces approximately 80% of the total advertising volume placed by agencies worldwide.



• CensusScope
  CensusScope is an easy-to-use tool for investigating U.S. demographic trends from the Social Science Data Analysis Network (SSDAN) at the University of Michigan. With eye-catching graphics and exportable trend data, CensusScope is designed for both generalists and specialists.



• City-Data.com
  City-Data.com has collected and analyzed data from numerous sources to create complete and interesting profiles of all U.S. cities. They have over 54,000 city photos not found anywhere else, hundreds of thousands of maps, satellite photos, stats about residents (race, income, ancestries, education, employment...), geographical data, state profiles, crime data, sex offenders, housing, businesses, local news links based on exclusive technology, birthplaces of famous people, political contributions, city government finances and employment, weather, hospitals, schools, libraries, houses, airports, radio and TV stations, zip codes, area codes, air pollution, latest unemployment data, time zones, water systems and their health and monitoring violations, comparisons to averages, professionally written city guides, a forum with over 250,000 registered members and 2,600,000 posts, 5000+ user-submitted facts, 9000+ exclusive local business profiles with photos, and more.



• Direct Marketing Association
  The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100.



• Emergence of Advertising in America: 1850-1920
  Presents over 9,000 images, with database information, relating to the early history of advertising in the United States. The materials, drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University, provide a significant and informative perspective on the early evolution of this most ubiquitous feature of modern American business and culture.



• Glossarist
  Links to advertising glossaries and advertising dictionaries.



• Glossary from the University of Texas at Austin Department of Advertising



• The Harris Poll
  Begun in 1963, The Harris Poll weekly column is one of the longest running, most respected proprietary surveys measuring public opinion and is highly regarded throughout the world. The nationally representative polls, conducted both by telephone and online, measure, and trend, the knowledge, opinions, behaviors and motivation of the general public. New survey data on a wide variety of subjects including politics, the economy, healthcare, foreign affairs, science and technology, sports and entertainment, and lifestyles are published weekly. Results of The Harris Poll are frequently quoted in the media, receiving thousands of mentions annually.



• International Advertising Association
  The International Advertising Association is a strategic partnership which champions the common interests of all the disciplines across the full spectrum of marketing communications - from advertisers to media companies to agencies to direct marketing firms - as well as individual practitioners.



• The Internet Public Library: Marketing & Advertising



• KnowThis.com: Knowledge Source for Marketing Since 1998
  KnowThis.com is a leading information and resource website for those involved in marketing, market research, advertising, selling, promotion, and other marketing-related areas.



• Librarians' Internet Index: Advertising & Marketing



• Maritz Poll
  Maritz® Poll is an award-winning consumer opinion poll that reflects the opinions and attitudes of Americans, Canadians and Europeans on a variety of topics. Results are available free of charge.
  
  
• MarketingProfs.com
  Founded in January 2001, MarketingProfs specializes in providing strategic and tactical marketing know-how for marketing and business professionals in organizations worldwide through a full range of online media. With over 314,000 members and 300 contributors, MarketingProfs provides members with practical marketing tools and information in many forms, including articles, online seminars, case studies, workshops, templates, benchmark survey reports, buyer’s guides and thought-leader panel discussions. Updated weekly, the content enables professionals to stay current and effective.



• Marketing Research Association
  MRA advances, protects and promotes, knowledge, standards, excellence, ethics, professional development and innovation, for the global market and opinion research profession.
  
  
• Marketing Terms.com
  Internet marketing reference and index of the best sites & articles.



• MarketResearch.com
  Pay site, but it’s good to be aware of its existence. MarketResearch.com is the world's largest and continuously updated collection of market research. They offer more than 160,000 market research reports from over 600 leading global publishers.



• Market Research Portal
  The MRP offers a host of online resources and research-related articles that are highly relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.



• MediaPost
  The leading advertising and media Internet portal providing free tools, news, and directories to help its more than 50,000 members better plan and buy both traditional and online advertising.



• morebusiness.com: Sample Marketing Plan
  
  
  
• Mplans.com
  Mplans.com contains the largest single collection of free sample marketing plans online. In addition to that, it has helpful articles and know-how for managing your business. Mplans.com includes practical advice on planning, interactive tools, and a panel of experts.
  
  
• Public Library of Youngstown & Mahoning County: Business & Investment Resources
  Business & Company Resource Center: A comprehensive database that provides timely and authoritative information on business, companies, and industries. Find articles, company data, market share data, brand information and more. Remote access available using Public Library of Youngstown barcode.
  DemographicsNow Library Edition: Provides access to demographic data and has the ability to generate maps and reports including information about consumer expenditures, population, income, race, housing, employment and Mosaic cluster groups by various geographic breakdowns. In-library use only at Public Library of Youngstown.



• Statistical Resources on the Web: Demographics and Housing
  University of Michigan Documents Center